Social media paved so much for the travel industry to grow and evolve tremendously. We can say that travel marketing and social media are a match made in digital paradise. Travel companies have to keep up-to-date with the new marketing strategies through social media. Thus, they will popularize their brand awareness, engage with their existing customers and gain new users.
Here are some thoughts to share on how Social Media promotes Travel Industries.
Travel Marketing Transformation Through Social Media
Traveling is an essential part of every social being. Over the years, the travel business brims with the latest strategy to take it to a higher step. Let’s flip over how social media transforms travel marketing before they are seen as ‘meant to be together!
The Role of Travel Agencies
Travel agencies deliberately drive most airline, cruise, or any tour bookings from customers. Nevertheless, with the dawn of the internet, they change the mode of bookings to online bookings. They are easy, convenient, and satisfyingly reliable. Moreover, it is leading straight to the perk of social media influence and travel marketing. With this new strategy, travel agencies promote their competence by offering unique experiences. As a result, customers may not need to consult any professional assistant. In other words, it is a self-service platform with seamless activities to choose from for customers. That way they find seamless opportunities to venture into anything they want.
Discovering Places Through Social Media
Social media is a trending and effective platform to engage a massive number of interested individuals. Social Media, in fact, uncover so many unknown destinations yet to explore. So, a picture or a minute video clip of a targeted destination is enough to entice a crowd of travel freaks. It can be through digital devices such as phones and tablets. Additionally, social media is a solution for millennials to plan trips inspired by their peers. While it is also a source of travel inspiration for the budding generations.
Thanks to travel photographs and videos that most individuals are captivated to travel. As a matter of fact, several explorers not only plan their travel online seeing the travel photos, vlogs, and blogs. However, they also put their thoughts and doubts on social media. They do so as part of their research for adventure and other holiday specials. Travel photos and vlogs are a phenomenal style to share the content, information, destinations online. It is also the most effective way to share on the social network edge. Besides, it has never been easier for travel documenting through smartphones and fine-quality DSLR cameras.
We are well aware of Facebook’s domination over the entire social media platforms. This giant platform has a vast diversity of various topics. However, the travel business fits into a bigger part of the platform. Although it’s not entirely distinctive to the travel business, the recommendation procedure allows users to take advice from their peers. Moreover, most youths spend almost their entire time on Facebook. Hence, it is much more comfortable to ask via peer suggestions rather than scouring secondary sources to get travel information. Besides, users gather feedback from their networks on travel-related topics to decisively choose their destination options.
What has a travel brand to lose when they put their hearts to promote their business on social media? They gain users, brand awareness, and without their knowledge, people will acknowledge it and share it with their peers. Most travelers are aware of the trend of hashtags and values in their mentions about the travel brand. This, in turn, awaits them with a reward with their positive remarks, and so on. These are the never-ending chain of the sharing advantages and the remarkable trend the world is contemporarily experiencing. Therefore, the more you invest in your brand awareness through social media, the more you get your benefit bigger than your costs.
Creating Engaging Content For Travel Marketing With The Big Four
Without a doubt, Social media platforms are the most enticing digital marketing arena, especially for travel marketing. Nowadays, most travel Industries conduct their brand awareness, visibility, and appearance through various social media channels. That said, Facebook and Instagram, Linked In, Snapchat and Twitter are the Big Four platforms that mostly engage people.
1. Facebook and Instagram
On the first judgment, you might have already had accounts for both Facebook and Instagram. You might as well post a lot of feed and went live for several reasons. Imagine giving a firsthand live streaming experience, and the reaction you get from your peers is remarkably positive. Hence, doing the same when your motive is based on travel will potentially engage a young group of people. Moreover, a firsthand experience behind the scene of travel most exciting to share will intrigue your targeted audience. Clean, unique, fun content and picture will do an appreciable job to get attention for your travel marketing.
You will find Twitter a well social establishment and social listening platform. It is vividly useful for customer service and reviews. Again, in tweets, most young groups plan their trips based on the content posted by their peers on it. Once you open an active account on Twitter, first thing first, you have to update regularly. This must do so with engaging content focusing on the right audience.
The tweeter is a battle-tested platform with the strength to reach potential travelers. Tweeter contains 140 characters that allow you to promote small travel tips, promos, and deals related to your travel brand.
LinkedIn is an excellent hang-out platform where users can come together and share topics related to anything, including travel. Meanwhile, catering to travel needs, it is also a great place to reach your traveling companions. You can invite them to visit your community or town providing them some complimentary values. However, these groups in the platform have a strategy to trade themselves. On the other hand, their sole purpose is to share information safely. Therefore, you are no different from the game too.
What do we say is the difference between Snapchat from other social media platforms? In Snapchat, it is only the moment that counts before it lasts as memories. There are just quick shots of here and now that makes it more exciting. A little view of something, of course, leaves every enthusiastic youngster curious. Hence, it is potentially the biggest driven platform for the youth market aspiring to be traveling soon. That is why your travel marketing should also integrate this into your social marketing strategy.
End of the Line
Consistent, up-to-date, and creative content in social media about your travel brand is the secret to engage traveling customers. With no hesitation, travel marketing and Social Media are the ultimate elements of perfection in the travel industry. Be sure to make creative and exciting content and conduct regular social listening. Finally, respond promptly about anything that comes your way. Make your travel platform social savvy to engage a multitude of youth and adults alike.